List: Marketing Analytics | Curated by Lucas O

Jan 17, 2025
9 stories
Marketing Analytics
Armin Kakas
Marketing Mix Modeling is Back- And It’s Your Secret Weapon for Smarter GrowthImagine investing millions into marketing campaigns without knowing how much Revenue or Gross Profit they drive for our company…
Jan 6
4
Jan 6
4
In
AI Advances
by
Jimmy Hajime Takeda
Uplift Modeling: Advanced Customer Targeting with Causal Machine LearningExploring the Concepts, Algorithms, and Code with CausalML
Sep 22, 2024
12
Sep 22, 2024
12
In
TDS Archive
by
João António Sousa
The Marketing Reporting GapWhy do marketers turn to spreadsheets and how to close this gap
Jan 20, 2024
1
Jan 20, 2024
1
In
TDS Archive
by
Burak Özen
Customer Journey-Based Segmentation for MarketplacesKnow Your Customers With The Help of a Clustering Analysis: How to Extract Actionable Insights Into Your Customers Lifecycle Stages
Jan 18, 2021
1
Jan 18, 2021
1
Priscilla Mannuel
Meta Data Science, Analytics Screening: Interview Cheat SheetFeaturing Frameworks and Case Examples
Nov 1, 2023
5
Nov 1, 2023
5
In
Towards AI
by
Priyansh Soni
The Power of Click Probability PredictionCPP — the engine that fuels the algorithms behind modern recommendation systems, online advertisers and much more. This is a one stop for…
Oct 11, 2023
Oct 11, 2023
Gufeng Zhou
More precision in MMM-experiment calibration with Robyn from Meta Marketing ScienceDetails of the new contextual calibration with immediate & carryover response in Robyn v3.8.
Nov 24, 2022
Nov 24, 2022
Gufeng Zhou
Hitting ROAS target using Robyn’s budget allocatorDetails of the new “Target Efficiency” scenario in Robyn’s new budget allocator v3.10.1
Mar 22, 2023
2
Mar 22, 2023
2
Gufeng Zhou
The convergence of marginal ROAS in the budget allocation in RobynDetails of the new budget allocator in Robyn v3.10.0
Mar 2, 2023
2
Mar 2, 2023
2